Information Audits, Primary
Interviews, and Surveys
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Led a Fortune 500 flooring company’s marketing communications team’s activities as they launched their environmental sustainability program.
Created a systematic process for a Fortune 500 bathing and shower system manufacturer to track its marketing communications projects
Organized a sales meeting and dinner reception that featured Food Network chef Marcus Samuelsson for a high-end appliance manufacturer
Agriculture and Farming
Interviewed 50 crop farmers across the United States to get their feedback on a precision agriculture system that the client was preparing to launch and documented the findings.
Communication and Technology
Conducted win/loss analysis interviews for a national information-technology products manufacturer
Surveys Durable Goods
Developed and executed a voice of the customer (VOC) survey for a national hardware distributor that wanted to understand customers’ perceptions of its brand, sales team and marketing efforts. The project included designing the survey instrument; conducting and transcr...
Manufacturing and Industry
For a national defense contractor, contacted and interviewed dozens of subject matter experts, former and current employees, and other stakeholders regarding a competitor’s technical expertise, capacity, and capability to fulfill a Department of Defense multimillion-dollar RFP
