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Projects

CUSTOM BUSINESS RESEARCH


For a mid-Atlantic manufacturer
Provided an overview of the U.S. bath fixtures market, including products, trends, key manufacturers, regulatory issues and retailers in a comprehensive report including an executive summary and supporting charts for a potential product line expansion.

For an international manufacturer of durable consumer goods
Researched, contacted and pre-selected Integrated Manufacturing Solution software vendors who best met the specific and challenging requirements for a manufacturer with unique manufacturing capabilities. After locating the software vendors who best met the requirements, Fulcrum arranged for the top three to meet with the client personally.

For a mid-sized United States manufacturer
Researched and located specialty paint suppliers who best matched the client's exact technical requirements for a specific manufacturing application.

For a mid-Atlantic manufacturer
Found a price index for an obscure mineral commodity to be used as a benchmark for the manufacturer's raw materials costs.

For a marketing agency
The agency's client was in the midst of re-positioning itself in the marketplace. Fulcrum Information Resources reviewed the client's existing market research reports, prepared an executive summary of the reports and provided recommendations for further research.

PROJECT MANAGEMENT


For a Fortune 500 manufacturer
Gathered the data to determine the potential costs for translating and producing the company's merchandising materials, including point-of-purchase displays, labels and brochures into French in order to comply with Quebec's packaging regulations.

For a durable goods manufacturer
Collected data from the company's sales representatives to update databases and ensure the accurate delivery of merchandising materials to over 3,000 North American retail locations.

WRITING & EDITING


For a Fortune 500 home furnishings manufacturer
Using a variety of sources, wrote the copy for the manufacturer's quarterly newsletter sent to over 2,000 national retailers.

For a Fortune 500 manufacturer of durable consumer goods
Created a comprehensive glossary of terms covering five product lines for use by the marketing communications department to ensure consistent messaging.